The price curve in southern Gran Canaria for the winter season describes a "high plateau" trajectory, characterized by exceptional strength during the middle months of the year. The cycle begins with a strong consolidation in November, the month that kicks off the peak season with an average price of 206 euros.
This price level not only holds steady but also remains the market ceiling during the winter peak, reaching €206 in December and February, and registering minimal fluctuation in January, where it stands at €204. This stability reflects the high demand from a European market that prioritizes extended stays and a pleasant climate during the continental winter.
As we move towards the end of the season, the curve begins a gradual transition. In March, prices start a slight correction, settling at €201, a figure that still keeps the sector at highly profitable levels. It is from April onwards that the decline becomes more noticeable, with the rate falling to €178. This drop marks the end of the winter cycle and the market's preparation for the transition to the low season, when interest in the destination shifts towards other traveler segments.
As spring progresses into late spring and early summer, prices correct more sharply towards the €140 range, reaching €143 in May and €142 in June. This adjustment is a natural consequence of the end of the winter sun rush. However, it's worth noting that structural factors, such as developers' recent focus on luxury properties in Mogán and San Agustín, along with operational limitations stemming from labor shortages in the sector, could act as upward pressure. This combination of lower operational supply and stronger positioning of premium properties suggests that, even during the adjustment months, the price floor could remain higher than historical trends would indicate.
