Calendar of international promotional activities for premium tourism
The international promotional campaign begins in the Baltic Sea with a strategic double incursion into Poland during July. The island delegation will participate from July 17th to 19th in the Globaltica Music and Culture Festival in the coastal city of Gdynia , an ideal platform to attract travelers with a high sociocultural profile.
Without leaving this port city, from July 23 to 26 the brand will be present at the Gdynia Nautical Fair , an event co-organized with the Spanish Tourism Office (OET) , further solidifying its presence in the Polish market. The month concludes with gastronomic events and local activities: highlights include the Vino Forum Roma in Italy (July 7-13), the Bygdoszcz + OET Travel Festival in Poland (July 11-12), and the QTA Reisesommer (RTK) trade fair held in Mainz, Germany, on July 10.
Promotional strategies for emerging markets and luxury: international autumn
During the autumn, trade missions focus on the premium segments and emerging markets of Central Asia and the former Soviet republics. In September, the agenda kicks off with the prestigious Luxury Travel Market Minsk (Belarus) on September 8, followed by the Travel Connection Luxury Yerevan (Armenia) trade fair on the 22nd. The promotion then moves to Tashkent ( Uzbekistan ) to participate in the PTE Luxury Travel Market; it then travels to Sweden on the 23rd to conduct the "60 Plus x3" traveling workshops in various cities across the Nordic country.
The month closes from the 24th to the 25th with a prominent presence in Italy thanks to participation in the WTE UNESCO Fair Assisi , after having previously attended the major French event IFTM Top Resa Paris from the 15th to the 17th.
Peak B2B activity and consolidation period in Europe: October and November
During October and November , promotional activity intensifies in key European tourism contracting centers. From October 14 to 16, the delegation participates in the renowned TTG Rimini trade fair in Italy, while simultaneously reinforcing its presence at the Poznan + OET Travel Festival in Poland from October 16 to 18. These activities coincide with attendance at the Cyclesummit in Groningen, Netherlands, as well as the PTE Estonia professional events held in various cities in both Estonia and Latvia.
In November, the international strategy continues with a prominent participation in World Travel Market London , one of the key events for premium tourism worldwide. Furthermore, the Polish market is strengthened through the PTE Workshop and Gala Nekera , as well as the Wiadomości Turystyczne Agents Forum on November 19, along with a presence at the ITTF trade fair from November 19 to 21. The domestic market also plays a key role thanks to attendance at the Intur Valladolid trade fair (November 14-16) and the prestigious IBTM World Barcelona (November 18-20), thus consolidating comprehensive coverage both within and outside of Spain.
Year-end: premium tourism and international events
The end of the year combines high-profile professional meetings with the culmination of the promotional strategy in the international premium tourism segment . The delegation will travel to France in November, on dates yet to be confirmed, to participate in the Spain Talks professional forum , organized by the Spanish Tourism Office (OET) in Paris , thus strengthening ties with the French market.
Starting November 27, the Roadshow Sicily stands out , touring four key cities on the Italian island, consolidating its presence in Italy as a strategic destination for luxury tourism.
The promotional campaign concludes in December with two major events: the Terra Travel Festival in Warsaw, Poland, and the prestigious ILTM Cannes trade fair in France, held from November 30 to December 6 under the joint umbrella of Turespaña . These events represent a fitting end to a year marked by intense international activity and a firm commitment to positioning Spain as a global leader in premium tourism.
